Finding a local business is often the first step for businesses. It appears to be easy and simple. Most often it is the hardest market. You know your local market better than anyone else, but you now have to think about it with fresh eyes. Where do people currently find your products or services? Where is your target market looking? How do you manage costs and find the right marketing and advertising vehicles?
1. Define your market - know who you are selling too.
2. Talk to friends - find out what they use to find and look up information
3. Take inventory of local advertising tools - pick up the neighborhood newspaper, scout out the local blogs.
3. Set a budget - Define how much you are willing to spend and fit into that space.
4. Track returns - put in tracking codes or qualifiers so you know where someone heard about your business.
I have found the best and most effective tools were the most reasonably priced. I have not seen a strong response from radio and television advertising for local and new startups. Be resourceful, talk to friends, and find your customers!
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